About Us
All of our rugs are proudly and authentically handmade in Iran by skilled Iranian weavers. Each piece reflects the deep cultural heritage of Persian craftsmanship—featuring original designs, traditional knotting techniques, and naturally derived colors unique to its region. These are not just rugs; they are living artworks woven with history, emotion, and precision. We ensure that every thread carries the unmistakable signature of Persian authenticity. You won’t find this level of beauty, integrity, and timeless elegance anywhere else in the world. This is true Iranian artistry—unmatched and irreplaceable.
At our store, we believe that the finest rugs in the world are — and always will be — handmade. Each of our rugs is a one-of-a-kind creation, crafted with care from entirely natural materials. No two pieces are ever the same. Each rug carries with it a story — of tradition, of artistry, of human touch — making it not just a decorative item, but a living, breathing piece of art.
Our rugs are made using the same time-honored techniques practiced by master weavers for centuries. In an era of mass production, we take pride in preserving these rich traditions, not just out of reverence for the past, but because we genuinely believe that these methods yield the highest level of quality, durability, and beauty.
Safe Delivery
We offer fast, reliable, and hassle-free delivery, bringing your chosen carpet directly to your doorstep with care and efficiency.
Environment Friendy
Our carpets are crafted with natural, plant-based dyes and sustainable materials, ensuring eco-friendly production that protects our planet’s resources.
Authenticity
Each carpet reflects authentic Persian artistry, preserving traditional weaving techniques, original patterns, and cultural heritage passed down through generations.
A World of Color, Texture, and Soul
We are deeply passionate about bringing you the warmth of something truly handmade. In a world that moves fast and often favors convenience over care, we invite you into a slower, more meaningful experience — one filled with extraordinary color, organic textures, and inspiring design. Our rugs are not just objects — they are invitations to feel more grounded, more connected, more at home.
The Soul of Every Knot
Hand-knotting is considered the most intricate and labor-intensive of all rug-making techniques. Each individual knot is tied by hand onto the warp threads, slowly and deliberately, creating the soft, textured surface known as the pile. The result is an exceptionally strong and resilient rug — one that will not only last for generations, but also evolve gracefully with age, becoming more beautiful and fuller of character over time.
We accompany our rugs throughout their entire journey — from the first threads spun by hand, to the loom, through the careful knotting and finishing, and finally, to your home, where we will personally place the rug in its new setting. This hands-on approach ensures each piece receives the attention it deserves.
As the great designer William Morris once said, “Have nothing in your house that you do not know to be useful or believe to be beautiful.” We believe a hand-knotted rug fulfills both. It’s not just a beautiful addition to your space — it’s a legacy. A rug can move with you, change with your life, and be lovingly passed down to the next generation.
Care with Intention
While our rugs are built to endure, caring for them properly ensures they remain as beautiful as the day they were made. Rugs with a longer or looser pile should not be vacuumed regularly, as this may damage the delicate fibers and lead to unnecessary shedding. Instead, we recommend gently beating the rug outdoors to loosen embedded dust and dirt — a simple but effective method that honors the integrity of the weave.
